- I found an advert for the album Korn III: Remember Who You Are. It was out 12 July 2010. The advert is featured in Kerrang! magazine. It was an advert to help sell their upcoming album (of that time).
- The advert clearly states that you can pre-order the CD and it will be priced at £8.95, but has an offer to buy a special edition ("includes 3 bonus tracks and a DVD with in-studio videos for all album tracks") for £11.99, giving you more material for a few more pounds. Giving the chance to pre-order appeals to the fans as they can receive it the first day it is available and have it before anyone else does.
- The layout is spread out simply, one image on the left and another on the right and the text in the middle. Spreading everything out makes the advert stand out, as there is more space that it takes up and the big text and images make the reader want to look and read. This ad takes up one half of two magazine pages, which is bigger than the many other adverts in this magazine. If the advert was overcrowded with words and images, it would put a reader off, as is is too much to read for something that is advertising a CD which the reader could potentially be buying.
- The words 'Korn III' is used in the typical Korn font, which is featured in their logo. This automatically attracts fans of Korn to look and read, fans will also know what the 'III' stands for. the rest of the text is in bold and capitals, making it clear and stand out, helping the advert put its point across. The font is somewhat bright coloured and stands out over the black background. It is also spread out and there isn't too much too read, the sentences are short and simple to understand making it user friendly.
- The colour theme of the advert is light on dark. The red and white stand out on the black, making it extremely clear to read. The colours also make the advert stand out, as the font is brightly coloured and catches your eye as you flick through the magazine. The colour theme also signal what kind of band this could be (rock, metal, alternative, etc).
- There are two photos on the advert, the left one is in black and white and has the body of a girl on it, but you cannot see her face. This could be just to show that she is walking. You have full view of what the girl is wearing, which is, ripped jeans, knee high socks, converse, multiple bracelets and a tank top. The setting looks as if it is in the middle of nowhere, it doesn't seem like a place where people would be. There is a car behind her, you cannot see into the window shield to see who is driving it, but it looks like it is driving towards the girl. The picture is quite moody looking and has a lot of depth to it.
- The image on the right is in a sepia colour and it is an over the shoulder shot of the man driving his car, he has pulled up next to the girl. You can now see the girls face and she looks quite young and is looking over her shoulder slightly, looking back in the man in the car. she is not smiling, she looks somewhat uncomfortable and could be 'nervously' brushing her hair from her face. The sun looks like it is hot and beating down on her, making the scene a little more uncomfortable.But as I am not a fan of Korn, I do not know if this is true, the man in the car could be a band member. Most people who look at this advert who aren't fans of Korn, probably wouldn't know what these images mean, but maybe fans do. This, again, would make the advert appeal more to the fans as it would make them feel special and almost as if the advert was dedicated to them.
_Andrea
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