Evaluation

• To evaluate all of our work, I think we worked very hard to gain our end products and we are all pleased with the outcome. We gained many ideas from other videos, like the balloon idea, which came from both the videos (by Paramore) 'Still into You' and 'Ain't it Fun' where they used balloons as water and in the 'Ain't it fun' video they used feathers falling around the lead singer. We got the idea of using a set up scene from a students work that was on YouTube, in which they used a pop up set and lighting. We got the idea for using a park from our heads, as we were trying to think of places to go that would show the fun and carefree attitude of the band members. A park is also very childish and where people go to play, so the location reflected on our video and band members. We obviously wanted to include miming scenes, as that came under conventions of a music video and has something that most videos have. Some of the scenes we filmed weren't planned and we ended up using random scenes because we thought they fit in very well and made it even more carefree.
• We wanted the video to appear somewhat amateurish, because if we were the real band (or if Paramore created a video like this) it would grab a lot of the audiences attention because it would make the band seem a lot more real rather than being celebrities. It would also help make fans feel a lot closer to the band. We enjoyed giving the video a very personal touch.
• We feel that the video challenges most mainstream music videos, as we have a lot of cuts and not many transitions. We wanted to reflect the carefree, fun and happy feeling through everything we could, even through editing of the video. (As the quick cuts from scene to scene reflected a carefree attitude). Our video is a little like a montage, but we thought a lot about how to structure it, as we didn't want similar scenes too close together. We had to move a lot of the scenes round to make sure that they weren't too long or random. The end scenes were what we had to think about the most, as we needed something that brought the music video together and didn't just end on an anti-climax. We wanted a scene that we were all in, just to conclude, but then changed it so that the very last scene was us waving to the camera, this was like a goodbye to the audience, finishing off the personal touch.
• We got the idea of cuts on the beat straight from Goodwin's theory. We decided we needed to  use it to ensure that we were able to get more marks. We also used a cuts on the beat at the beginning because we thought that it would make the beat a little heavier and when someone first watches our music video, it will make them want to watch on because of the strongly backed up beat.
• We wanted to use band scenes and scenes of the 'lead singer' miming because it would make the video seem more realistic and also show the strong friendship bond between the group. It also comes under Goodwin's theory again, so this would ensure that we gained more marks and made a successful music video.
• There are a couple of scenes of the band members running, we used these because we wanted to show that the band were free and could have fun together. This was another way of creating a fun atmosphere and backing up the idea of the strong friendship bond.
• The scenes of us in the park were mainly something to create a child like atmosphere, as the song is about having fun. A lot of these scenes were genuine and we were all actually having fun. We felt that this would make the video appear a lot more genuine and if we were the actual band, it would create a strong bond between band and fans.
• We are pleased with our music video, but to improve we would add things like filters to the video and we would also change the colours and make them a lot brighter. I think this would make the scenes a lot more fun and child like. It may also attract fans, as seeing a colourful scene is always pleasing to the eye.
• We would also change the scenes where there is the wall behind on show in the set up scenes.
• If we were being extremely picky, we would change the scenes where the 'lead singer' is miming, as she looks very nervous in some and her eyes dart around the room a lot. She still looks happy, but we think through body language, you can tell that she is nervous. 

_Andrea