Day 13

• Today we edited the evaluation questions one and four. They are now finished and need to be rendered and posted onto the blog.
• We also changed the colours of some scenes in the film and added some transitions, as we were advised to for some extra marks. There are still a couple of scenes that need transitions added to them, but we have almost finished now.
• I will not be in, but the two other members are coming in on their day off to finish things off, as Thursday is the deadline date. There are a few things that need to be done, like evaluation question 2 and 3, but it shouldn't take too long.
• Everything needs to be rendered and then transitions need to be added to the music video and then we are finished.

_Andrea

Evaluation 4: editing the clips together

We spent today putting the clips together for evaluation 4, we had a problem turning the audio down on the adobe system, as we tried to overlay a track underneath the talking giving an audio from ain't it fun underneath the video, keeping it relatable and interesting.

_Bradley.

Day 12

• Today we filmed another evaluation question. We are unsure of how we are going to have it so that it is different to the other questions. We have one more left to film and we think that we are going to do an interactive PowerPoint presentation.
• I also added to the blog, changed some posts, sorted out the spine for the digipak so that we have a spine, as that is what I forgot to do.

_andrea

Evaluation question 3: plan

Question 3- What have you learned from your audience feedback?

• Before starting the process of actually filming our video, we sent out a questionnaire that gave us a template of what we could base our video on, we asked a range of people from aged 16-45.
• We then created a questionnaire analysis to bring the answers together and learn from it. This also made it easier to gather our ideas and understand what the audience wanted.
• We showed our video to a small group of people, the age range of the viewers varied, one being slightly older, two being around 17-19 and a smaller viewer around the age of 10-11.
• We decided to show these people as we didn't have a target audience and just hoped that people of all ages would enjoy our film, we wanted to back this up, hence showing a range of viewers of different age and gender.
• We also asked the audience for feedback
• We asked them questions such as:
• What did you like?
• Was there anything you disliked?
• How would you improve upon the video if it were up to you?
• What was your favourite part?
• How did the video make you feel?
• We asked questions like this so that we could back up our thoughts and theories and also take advice. We could then take parts of the video and change and shape it to what the audience asks for. 

_Andrea

Evaluation Question 2: plan

• Evaluation question 2 plan- How effective is the combination of your main product and ancillary tasks.

• When making our music video and planning our ancillary tasks, we started thinking about how we were going to link our main product and ancillary texts. we had to think about clothing, props and colours. We also had to look at other digi paks and album adverts to see the clear links between them and then see how we could do this to ours.

• Firstly, we included the use of one of our main props which was balloons and we decided that covering our face with them would be the best idea for our ancillary texts, as this showed an alternative look without looking too indie, which is not Paramore's style. We wanted to remain faceless of the front of the digipak and when you open the pak, our faces are revealed, showing that you have to listen to the music to realise who we are.

• Secondly, we had to make sure that we were wearing clothes that we had worn during the filming at some point, as this became one of the key links between out ancillary tasks and the video itself. The audience would then be able to recognise us from the video.

• Finally, we had to make sure that our hair and make-up was the same to what is was when we filmed. If this wasn't the same then the combination between the two tasks would also be quite weak. if it were majorly out of context we may have been able to edit it, but it was safe to make sure we kept it all the same.

_Brandon.

Day 11

• Earlier this week, we booked out the cadet hut for one period, as we couldn't find a free room, and if there was one, there was going to be a lot of background noise, making it harder for the camera to pick up our voices.
• The cadet hut was quiet and the room wasn't too big to make our voices echo. We didn't come across any major problems apart from messing up a word or so each, but then we just re-recorded it.
• We then spent the rest of the period editing the evaluation question, planning what we are going to say each and sorting the blog posts out.

 _Andrea

Day 10

• Today we planned to film another evaluation question, we had to look around the school to find a room to work in but we couldn't find any. Or rooms that could be available to use had students in it and we could not take the chance of having noise in the background as the microphones on the cameras aren't too great.
• I have printed off a rough version of the digipak, but my printer did not have enough ink to create bright and bold colours. But I glued it all together to see if it fit together properly and it did. I will have to create an inside spine, as I realised I hadn't.
• We seem to be on track, we just need to hurry up a little to meet the deadline. We are planning to come in, in the Easter holidays and our free periods again to catch up a little.

_Andrea

Evaluation Questions 4: Plan

How well did you use media technologies in the construction, research, planning and evaluation settings?

Media Technologies used:

• Photoshop- create poster, manipulate images for digi pack. 
• Camera Nikon- used for photo shoot, taking images for our digi pack and poster.
• HD camera- handheld, allowed us to use the, tripod as well as low and high angles without one.
• YouTube and Weebly- look at past students work, look at conventions and similar productions.
• Premier Pro- editing system used to edit and manipulate clips to fit them into our music video. This was much more advanced than year 12 when using Corel allowed us to cut down shots and edit them into separate clips, as well as looking at filters and effects. 

Media technologies enhanced our production as we was able to, manipulate clips and cut them down whilst separating them, the software for editing was much more advanced making our video look much more professional. Supporting the sophisticated research stage, due to our better understanding of what clips to watch and use, knowing how to put them into our video with similar context.

_Bradley.  

Evaluation 4

Today we are going to film our evaluation questions, we have finished the rough editing of our music video, so we are going to look at the evaluation questions, I have planned  evaluation question 4 on the research, planning, construction and evaluation regarding media technologies.

_Bradley.

Day 9

• Today, one of the group members were out filming with a different group, so there were two left in the classroom. One group member planned evaluation question 2 and I started creating the digipak.
• It took a lot of time to figure out how to make the images square, how to add borders and download the right text. The problem I had, was the pictures being landscape and needing them to be square, so I had to add borders. I googled different methods to help me but they were just cropping the image, which was something I didn't want to do, as then the band members would be cropped out and it would totally ruin the images.
• I will only give the front cover a border on the top and bottom. For the other pictures, I will make them smaller than the actual page so that they have thick borders all around them.

_Andrea

Day 8 of editing

• Today, evaluation question one was edited. The rough cut was finished and is now ready for feedback from our teacher.
• Evaluation 2, 3 and 4 are also being planned by the group so that all we need to do is come up with ideas on how to present them. We are thinking things like, voice over, a recording of each of us reading out the answers. We are unsure of what else, but are glad that we have one completed.

_Andrea

Day 7 of editing

• Today one of the group members worked on the rough cut, while I worked on the blog and plan for evaluation question one.
• One group member had to leave so I took over the editing, we have roughly around thirty seconds of editing to do and our rough cut will be complete. I moved a couple of clips around and cut the send of the song by around two seconds, as there was blank space where the song had faded and there was no sound.
• The evaluation question one is ready to be made and we have good ideas for it. or this question, we plan to use a wipe board and write a little bit about the question each time and rub it out. The clips will be sped up and we will have music over the top of it.

 _Andrea

Audience Feedback

• Over the past couple of days, we have gathered some audience feedback, which has really helped us in what we can do now that the rough draft is completed.

• "In some of the balloon scenes, the wall behind was visible behind the studio sheets and in the scene of the band members walking away from the camera, it could have been split into different parts. There is a clear carefree feeling conveyed very well through out the video, which fits in really well with the music. I like the park and balloon scenes as they give a fun and excited feel to it. There is a strong friendship bond shown between the three people featured in the film. The sunny weather is very fitting with the video, I enjoyed watching this and it made me laugh."  

• 
  
  "It looks professional, there are enough transitions and has enough scenes, not too many so that you get confused. I liked the use of balloons, they are a good touch to the video, if someone were to see the balloons in another video, they would link it to this. Some of the transitions could have been in time, this would be good to keep the beat of the song strong. It made me feel happy and it made me laugh/smile, because everyone appears to be having a good time." 

• "This music video is very good and I especially liked the park scenes, it looks like the group are having a lot of fun. I liked the cuts on the beat at the beginning and would have liked to have seen more of them. the park scenes made me laugh and there were a few funny moments, like where the band were jumping around and climbing on things. There isn't much I would say to improve on, I really liked it.' 

• "I like the idea of having the video being quite peronal to the 'band' and I like a lot of the hand held shots.The shots are great and there are a variety, which is very good. I also like the use of the cut to the beat. Some parts seemed to be mistakes, but once they were explained, I understood and it became clear to me that they were meant to be portrayed in a natural way and some were actually accidental and fit in perfectly. (Brandon falling over, running up the hill). I wouldn't be able to make any further improvements because it is a well designed music video. I would suggest having a larger variety of longer shot types. Andrea's singing was really well done and she looked like a professional. It made me feel somewhat envious, as to how good it is. It made me feel happy overall due to the fun feeling throughout the music video." 

• " I like the funny parts where one of the band members is in the swing and the bit where someone fell over, that made me laugh. I really liked the beginning too. The video made me laugh and I really liked all of it. It made me feel happy."

_Andrea 

Complete Album Advert

• I have created the album advert, the picture on the front will be what we are using for the cover of our digi pak. I have included minimal text, as I wanted it to be short and snappy for a viewer to read and understand. This will also make it easier to take in and will help a wider audience become attracted to the music video and album. 

• The poster will be A4 size, printed on glossy paper. I have included the word 'Paramore' in larger letters and on the first line to clarify who we are, perhaps to an audience that wouldnt know or to attract fans from afar. I have used the Fueled by Ramen logo, as this is what album adverts include, as that is what helps them get the music published. 

  _ Post, advert and images by Andrea 

Band images

 

• These two images are for the background of the digi pak, like behind the CD and on a couple of other pages where writing will be written over them. (Title page, credits/licesing page.)

 

• For this particulat picture, I turned the saturation down and used a rubber tool to rub through the original layer to make the balloons brighter, this emphasises the theme of the digi pak and what might be inside. I think this posture also gives an alternative and slightly indie look, making the cover slightly mysterious. 

 

 

• These postures were a 'spur of the moment' idea, and  particularly like the one of the 'lead singer' in the front. I made sure the image was somewhat bright, the only thing I dont like is the light that shines in the top left hand corner, this is where the studio sheet was by a window and the light was shining in, at first look, we thought this helped with the style we wanted to put accross in the pictures, but I am not sure that I am keen on it now. 

 

 

• There two are my favourite images from the shoot, Im unsure why, but I like the colours in the top one where the 'lead singer' is leaning on one band member. The band is also standing a little more upright. 

_Andrea 

Photos edited by Andrea. 

Day 6 of editing

• After re-shooting a scene quickly, the two boys added it into the video. We are a lot more pleased with this and have made it look a little more realistic. 
• We also did a photoshoot today, which went well and we stuck to what we had planned to do, the only thing we didnt do was draw faces on the balloons, as we wanted to go for a moody look to show our alternative side and not make the front cover too childish. We like the idea of the moody cover contrasting with the fun and carefree song inside. 
• I have finished editing the photos and they are ready to be posted and used.  

_Andrea

Re shooting (Day 6 of shooting)

• Today after our teacher looking over our music video, we realised that a music studio scene had to be re shot due to an extra in the background making it look out of place with the rest of the video, so due to the fact we was all in our own clothes, we decided to shoot the footage again, making it look slightly more realistic compared to the original footage, as we are now in our own clothes, fitting the rest of the video, and furthermore just look more realistic in our movements as we have already filmed the rest of the footage. We are now just going to go over teh footage and put in the new clips after they have been edited down.

_Bradley.

Plan for photoshoot

• We have discussed what we want to do for our photo-shoot. We are aiming to make the lead singer stand out from the other members, as this is a theory of Goodwin's, making the lead singer stand out slightly will help an audience who isn't a fan of Paramore also recognise who the lead singer is.
• We are mainly being inspired by Paramore's Self Titled album cover, where they are stood with neutral expressions, they look serious and you can tell that they are an alternative band. Hayley is also facing away, while Jeremy and Taylor are looking at the camera, this is simple yet effective, because someone who isn't a fan will be able to tell that Hayley is the lead singer. This is also helped by Hayley's outfit, which is lighter than the others and her hair is bright.

• We made a list of things that we would like to include in our photo-shoot. We are definitely going to use balloons, as this will make it obvious that the song that we are using for our music video, will definitely be in our album. Paramore have also used this in their self titled album. As you can see that they have powder paint all over them, this links to their first single from this album that was released with a music video.
• We also discussed the importance of using an outfit from the video to include in the shoot, as this is also an important link. The two boys will be wearing something similar, while I will be wearing something very different, just to slightly stand out.
• We came up with the idea of using balloons over our faces, perhaps having the bassist and guitarist holding green balloons to cover their faces and the lead singer using a blue or yellow balloon.
• Another idea we thought of was doing the same, but drawing a cartoon style face on them and holding them up. I think the balloon idea will definitely create an alternative style and make the band look obviously different from any other band.
• We also like the idea of having natural sort of shots (or making them look natural), perhaps of us laughing, just showing the 'close friendship bond' between the 'band members' and how much fun they have. This type of shot would also still fit in with the fun theme to match with the 'Ain't it Fun' video.
• We would like a shot similar to the shot in the music video, where Bradley puts his arm around Brandon and I, as that shot looks genuine.
• We want the lead singer to stand out, so we came up with the idea of having us standing in height order, the lead singer being at the end (being the shortest). The two boys will be stood looking straight at the camera with straight face as and the 'lead singer' will be leaning on one of the boys with her head cocked to one side.

 _Andrea

Day 5 of Editing

• Today we are going to (Bradley and Brandon) are going to look at trying to finish the editing of our music video. 
• We have got to 3 minutes on our film, and we are looking to finish up today by finding something to fill in the last 1 minute and 15 seconds.
• The video is going quite well we just need to find the particular shots that will fit into the rest of the video, without looking unprofessional, following the same controlled theme.
• After looking at the shots we are also, hoping to keep a similar clothing tone, as we filmed over 4 occasions so the quality and clothing is slightly varied.

_Bradley.

Band Logo

• We were informed that everything we create has to be original for our digipak and video, so even thogh we are using Paramore's name, we have to create our own logo. We were rather stuck on what to do and what logo we could create. One group member came up with the idea of using Paramore's logo, but giving it a small twist.  
• Although, I am not totally sure what is Paramore's 'official' logo is, as they have a few. Their old logo, before the band split up, was butterfly wings on either side of the word 'Paramore'. 

 

• But there is also more logos that show up, such as these. 

 

• We decided to go with the simple 'bars' logo, as it would be easier to recreate. 
• I recreated the logo in Photoshop, which was quite simple to do, I took screenshots of the logo being made, to prove that it is original, and has been created by someone in the media group. 

• As you can see, I simple created the bars on their sides, making it obvious to fans who we are meant to be, but we are still being original. Here is the finished product: 

_Andrea (Logo also created by Andrea).